MARKETERs MakeIT! 2017: Event Art Direction.
MARKETERs MakeIT! is one of the annual MARKETERs Club events. The 2017 edition was centered on the world of Food & Beverage.
I art directed the whole event from the concept and naming stage to the realization of all the collateral.
We tried to express the timeless quality of good food while conveying a fun and youthful, digital approach to it, combining the best of both worlds.
I art directed the whole event from the concept and naming stage to the realization of all the collateral.
We tried to express the timeless quality of good food while conveying a fun and youthful, digital approach to it, combining the best of both worlds.
For all the members of the task force organizing the event, we created a personalized Facebook profile picture using food & beverage as a fil rouge.
After the event, we decided to maximize the utility of the branded pvc placemat and we launched the #MyTasteIT campaign on our social networks.
The idea was to ask the participants to post a photo with the hashtag showing how they had breakfast with our placemat. The best photos were then reposted on MARKETERs Club official pages.
This UGC-based campaign turned out to be very successfull and we managed to keep the buzz even after the event ended.
The idea was to ask the participants to post a photo with the hashtag showing how they had breakfast with our placemat. The best photos were then reposted on MARKETERs Club official pages.
This UGC-based campaign turned out to be very successfull and we managed to keep the buzz even after the event ended.
Videomaker: Marco Da Re
Photographer: Matteo Valentino
